As energy service providers, businesses have the need to be able to offer different prices to different groups of driver customers. Loyalty subscriptions play an important role in helping service providers attract new customers and keep the existing ones coming back to their platform. By offering those who have heavy and frequent charging needs special discounts, businesses would increase their competitiveness and increase customer retention. New businesses can also extend their network and attract customers to their charging stations by giving a special price when drivers register. 

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Challenges:

• Complex business landscape: the energy market is widely varied and differentiated between charging businesses. It is important to understand the context behind their different pricing schemes in order to provide a solution that could address the most relevant needs. 
• Technical issues with legacy system: the current pricing system was developed many years back on a platform that is no longer sufficient for the need and demand of a growing customer base. To migrate customers  into the new pricing system requires understanding deeply how the existing one is being utilized and offer customers a solution that would not break their current way of working.
• Acquire domain knowledge and get new team up-to-speed in a relatively short time: for this project, a new team of 3 members (1 solution architect, 1 back-end developer, 1 designer) was formed. Only one member is familiar with the pricing systems and none have been working with the platform before. To get everyone up-to-speed in a short timeframe with the topic and still deliver a new solution in time proved to be a challenging task.